Helping businesses prosper by harnessing
the Power of Coherent Branding.

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The three things I can help your business with

A Coherent Brand Strategy

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A Coherent Brand Strategy helps your organisation be clear about who you are and what makes you special. It helps your company stand out, builds customers trust and loyalty, helps you recruit great employees, and make more money.

if you don’t just want brand strategy,
you want a Coherent Brand Strategy…

A Coherent Brand Identity


A Coherent Brand Identity is your unique look & feel that makes your recognisable – including your name, logo, colours, and fonts. It’s like a superhero’s special costume. It helps your products stand out, and sticks in the mind of your customers.

if you don’t just want a brand identity,
you want a Coherent Brand Identity…

Coherent Brand Communications


Coherent brand communications deliver a unified brand experience that resonates with your audience. It ensures your brand’s personality shines through every interaction, combining imagery and messaging into a seamless story.

if you don’t just want brand communications,
you want Coherent Brand Communications…

People say the nicest things…


Over the past 2-3 years, Jock has helped and guided and supported me on various projects – his company – Coherent Creative, has a been a source of wisdom and advice.

I've introduced Jock to several friends and contacts with pleasure and with complete confidence that he would provide outstanding work matching my recommendation!

If you need any creative strategy advice, design work, branding consultation, or anything brand related, do give Jock a call/message/email/pigeon. He's a great guy, incredibly experienced, and has a fantastic moustache.

Harry Mills
Founder, OKU Markets

Takes you to LinkedIn

Coherent creative thinking

Some recent posts on branding, design and more…

With it looking like a distinct possibility that we might get another term of Mr Trump as president – I thought I’d post a bit of news that you may have missed… 

See the full post on LinkedIn

You can’t read the label, when you’re inside the jar. I read this the other day* – and it really resonated. OK, it’s just another version of the common phrase “you can’t see the wood for the trees”…

See the full post on LinkedIn

There’s been a lot of buzz this week about Lyle changing the packaging of the iconic golden syrup tin. And it’s a lot of fuss about nothing…

See the full post on LinkedIn

In Branding – differentiation is key. But differentiation through features and benefits (and if you must, price) isn’t enough. Your brand needs to transcend transactions and forge genuine connections.…

See the full post on LinkedIn

A Coherent set of values…

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The Coherent Code


Coherent are not your typical branding agency. Coherent are a ‘one man band’ (I see that as a strength – not a weakness – see below) run by me – Andrew “Jock” Cameron – I ditch the bullshit and get straight to the point.
No jargon, no fluff – just clear, open and honest communication.

Transparency is at my core. I share my process and rationale every step of the way. You’ll always know what you’re paying for and what to expect.


My approach is friendly, helpful, and designed to make you feel at ease. I’m not here to intimidate you with my “expertise.” We’re partners working towards a common goal.

Being a ‘one man band’ allows me to be flexible with the experts I work with. If there are specialists who know more than me – or better suited to help you – I use them. From web experts to photographers – and copywriters to compliance. And you can choose to either work with them directly – or have a single point of contact (me) simplifying the process for you.


While I’m not the cheapest option out there (do you want the lowest bidder working on YOUR brand? Really?),
I truly believe I offer unbeatable value for money and I deliver maximum impact for your investment.


My motivation is your success. I’m happiest when my branding work translates into real, tangible results for your organisation. Your wins are my wins.

Choose Coherent for a no-bullshit, transparent, helpful, and value-driven branding experience focused on driving your business forward.

Andrew ‘Jock’ Cameron
Creative Director, Coherent Creative

If the above resonates with you, why not drop me a line and we’ll schedule a call to see if we’re a ‘good fit’.